Hi, I’m Carolina, but you can call me Caro 👋

I am Marketing professional with 6+ years of experience leading digital acquisition, optimisation, and analytics implementation end-to-end.

With a Master’s in Design, specialising in Research and UX, I bring a balanced focus on digital experience and data. I optimise user journeys while building measurement frameworks across GA4, GTM, Salesforce and Looker Studio, ensuring insights are reliable and performance improvements are measurable.

I help organisations connect digital acquisition, website experience and marketing measurement to improve conversion performance.

Skills

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Traffic alone doesn't drive growth. The website and measurement layer must support it.

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Projects & Case Studies

Projects across website optimisation, acquisition strategy and marketing measurement.

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How I typically contribute

Areas where I support website performance, acquisition strategy and marketing measurement.

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01

Website optimisation

Improving website performance by aligning user experience, acquisition traffic and conversion strategy.

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02

Marketing measurement

Building reliable tracking and attribution frameworks across tools like GA4, GTM and CRM systems.

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03

Acquisition & growth

Connecting paid acquisition strategy with website experiences to improve lead generation and conversion performance.

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Caro Costa l LinkedIn l [email protected] l